10/20/2023 0 Comments Brawl stars beta![]() ![]() “We felt that the players deserved to be rewarded for the emotional rollercoaster we took them on, so after the reveal, we went big on joyful, celebratory content and fun times.” "So, we subtly hinted that it might disappear, then watched the fireworks," says Christian Perrins, head of strategy at Waste Creative. When Supercell decided to launch manic multiplayer battler Brawl Stars, they needed a global campaign that would ignite its GenZ community of beta players into a frenzy of authentic online noise and turn the heads of mobile gamers everywhere – all without relying on paid media.įollowing months of social listening, Waste Creative knew the Brawl Stars beta community was fiercely protective of the game and terrified of losing it. Here, the agency reveals the challenges faced and the strategies used to deliver this successful campaign.
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